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Meet Our Team


Zaid Al-Chalabi P.Eng, M.Sc.

Principal, Climate & Sustainability

Zaid is passionate about sustainability by unlocking value in operations through energy efficiency and accelerating decarbonization through low-carbon electrification.

For over 13 years, Zaid has been delivering sustainable energy projects to customers globally.  Zaid works directly with utilities and governments in North America providing technical expertise and developing strategies to achieve their energy conservation and carbon reduction targets.  This includes delivering on their demand side management programs and managing the deployment of DC fast charging stations.

Zaid has also worked directly with customers to develop roadmaps as part of their net zero strategy which includes short- and long-term fuel switching plans and fleet electrification.  He has evaluated the technical and financial feasibility, as well as program compliance, of energy efficiency and low-carbon electrification projects in the industrial and commercial sectors including mining, forestry, manufacturing, transportation, oil & gas, food & beverage, and municipalities including wastewater treatment.  Over the years, Zaid enabled customers in Canada save over 500 GWh of energy per year, equivalent to supplying over 50,000 homes.

In addition, Zaid is a member of several CSA Standards technical committees developing novel standards for benchmarking energy performance of industrial systems and whole facilities.  To date he has pioneered the development of 5 CSA standards.

Prior to forming ASA Energy, Zaid was accountable for overseeing and executing utility scale Solar PV power plants for customers in the Middle East and North Africa.  He helped promote and foster the Solar PV industry in the Middle East by working directly with governments, utilities, and developers to deliver some of the first Solar PV grid connected systems in the region.


Hamza Al-Samaraie EIT, CEM, CMVP, CEA

Energy Management Consultant

Hamza is a resourceful engineering professional with expertise in all facets of energy management, data analysis and engineering principles.  He evaluates the energy and carbon impact of sustainable energy projects for industrial and commercial facilities. 

He specializes in the development of energy models to predict future states and energy of systems and whole facilities.  His work involves establishing energy measurement and verification plans for sustainable energy projects in various industrial and commercial applications.

Hamza made significant contributions to the development and validation of CSA Standards for benchmarking energy performance of industrial systems and processes, including developing a cloud-based benchmarking platform.


Karim Safa EIT, MBA, M.Sc.

Engineering Consultant - Renewables

Karim specializes in managing and delivering sustainable energy projects for independent power producers.  Coupled with his background in finance, he specializes in developing financial models for renewable energy projects.  Karim has successfully delivered MW scale solar and wind projects to customers globally.

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James Kamelle EIT

Engineering Consultant - Eletro-mechanical systems

James is a resourceful engineer in the field of energy efficiency and sustainability.  He specializes in data analysis and energy modeling for various industrial and commercial end uses such as water and slurry pumping, high pressure blower applications and whole buildings.

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